Findia

Financial & Business Advisory
Built for MSMEs and Exporters

Findia brings institutional banking expertise to small and growing businesses — helping them access finance, streamline operations, and unlock growth capital that lenders offer but MSMEs often cannot navigate alone.

Serenara Advisory is a consulting partner of Findia. We route our clients' financial services requirements — home loans, property finance, and business credit — through Findia, where co-founder Tarun Bhrany leads the advisory practice. Serenara clients get seamless access to a full spectrum of financial products under one trusted umbrella.
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Our Services

What we do for our clients

MSME Lending Advisory

We help small and medium enterprises navigate the lending landscape — identifying the right lenders, structuring proposals, and managing the process end to end.

  • Working capital loans and cash credit
  • Term loans for business expansion
  • MSME loan eligibility and documentation
  • Multiple lender comparison — banks and NBFCs

Home Loans & Property Finance

Findia assists individuals and businesses with home loans and loans to purchase commercial and industrial property — complementing Serenara's real estate advisory with end-to-end finance.

  • Home loans — salaried and self-employed
  • Loans against commercial property (LCP)
  • Industrial property and warehouse finance
  • Balance transfer and refinance advisory
  • NRI home loan facilitation

EXIM Finance

Export-import businesses face unique financing challenges. We bring deep knowledge of trade finance instruments and specialist lenders.

  • Letter of Credit (LC) advisory
  • Export packing credit and post-shipment finance
  • Import finance and buyers' credit
  • ECGC coverage guidance

Equipment & Machinery Loans

Helping businesses finance the equipment that drives their growth — right lender, right structure, right repayment.

  • New equipment finance across all categories
  • Refinance on existing owned assets
  • Vendor-supported loan tie-ups
  • Lease vs buy analysis

Financial Health Advisory

A business's financial health is the foundation of its ability to grow and borrow. We help clients understand where they stand and what to strengthen.

  • Credit bureau analysis and interpretation
  • Lender-readiness assessment
  • Balance sheet strengthening strategies
  • GST and ITR coordination

UnitePro ERP-CRM

Through our technology partnership, Findia clients access an integrated ERP-CRM platform built for growing MSMEs — CRM, operations, inventory, and finance in one system.

  • Unified sales, operations, and finance visibility
  • CRM built for MSME sales teams
  • Inventory and supply chain management
  • Implementation support and training
Why Findia

Institutional knowledge. MSME focus.

Findia was co-founded by professionals with decades of experience at India's largest banks and NBFCs. We understand how lenders think — and how to present a borrower's case to maximise approval and minimise cost.

Most MSMEs interact with lenders without any advisory support. We change that — preparing clients properly, matching them to the right lenders, and staying involved through disbursal.

  • 25+ years of banking and NBFC experience on the advisory team
  • Lender relationships across banks, NBFCs, and fintech platforms
  • MSME, EXIM, home loan, and equipment specialisation
  • Home loans and commercial property finance — full spectrum
  • ERP-CRM solutions through UnitePro technology partnership
  • Serenara Advisory — consulting partner for real estate finance
  • Noida and NCR-based — local relationships, national reach
Technology Partnership

UnitePro · Integrated ERP-CRM

Through our UnitePro partnership, Findia clients access an integrated business management platform — CRM, ERP, inventory, and finance in one system built for growing MSMEs.

We handle implementation, training, and ongoing support — so the technology gets used, not just purchased.

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Sales CRM

Lead tracking, pipeline management, and follow-up automation built for MSME sales teams.

Operations & Inventory

Stock management, purchase orders, and fulfilment tracking — integrated with sales and finance.

Finance & MIS

Real-time P&L, cash flow visibility, and management reporting without a separate accounting system.

Customer Management

Full customer history, service records, and communication logs — every interaction in one place.

Ready to talk about your business?

Whether it's a loan, a home purchase, or understanding what ERP could do for you — the first step is a conversation.

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